A terrific campaign is going on to help prevent kids from being bitten by dogs. There have been many attempts to effect change on this front over the years, but this one is uniquely creative in its strategy. Its called the Stop the 77 Campaign and it was created by two moms that are also dog trainers. The name comes form the fact that 77% of all dog bites to kids come from a dog they know and love, either their own dog or a close family member or friend's dog. The campaign includes a clever video to help parents and kids better understand both sides of the kid/dog story. Watch this video to the end to see what I'm talking about.